Our production company

We are going to be a mainstream production company. We are going to be aiming our film at a wide variety of people. This is a juxtaposition to independent production companies that aim their films to a smaller group of people. This is because they are aiming to a niche audience due to their content that they include into their films. The reason we have had to think about this is because the institutional logo will be impacted depending on wether the production company is independent or mainstream. This is going to help us in making our final film because we are going to need to make an institutional logo, because we are a mainstream company it means that we need to make a different type of institutional logo that would represent the mainstream company that we are. We have chosen to create an animated institutional logo. This is stereotypical for a mainstream company to have an animated institutional logo and a still institutional logo for an independent company. We have chosen to aim our film at a larger audience meaning the content, will be much more generalised to a larger group rather than to a specific small group.