The impact of Cerfication on films

Ceritfication is one of the most important factors to creating and realsing a film. This is because the certification on a film defines who can and can't watch your film. This dertimins how much revenue will be generated by the release of the film. If you were to create a film that you thought you were making for 12 years olds and the BBFC review it and say that it is actually a 15, this means that your whole target audience have been deemed not suitable for the viewing of the film. This then destory's your whole target audience as you made it for 12 year old's but it is actually for 15 year old's. This can then cause alot of problems as the production company have spent lots of money on creating the films to then find out that they are going to be losing thier whole target audince which creates the decline revenue. An example of how the certification of a film would impact its audience is 'The Woman in Black'. This is a horror film which means that